Dakota Smith joined the Priority Sports family in January of 2024 as our Diversity Fellow. Dakota was born and raised in Inglewood, California and aspires to be an agent while working extensively in athlete marketing. Dakota works across all departments, specifically helping the marketing department amplify athletes’ personal brands and aligning them with other brands and properties.
Before joining Priority, Dakota played Division 1 football for the University of South Dakota where he graduated with a Bachelor’s Degree in business management and a minor in sports media and marketing in 2021. In the fall of 2023, Dakota graduated with his Master’s of Business Administration from Minnesota State Mankato University where he also played Division II football and was an All-Conference linebacker. Dakota most recently interned with Priority in the summer of 2023, and has also interned with REP 1 Sports, Grady Sports Agency, and 3 Strand Sports and Entertainment.