FOOTBALL
- OUR TEAM
  
  The Priority Sports team creates opportunities for our athletes on and off the field, and in life beyond football.
- NFL DRAFT
  
  No one prepares their clients better for the NFL Draft, or takes better care of them once the draft has come and gone.
- CONTRACTS
  
  Our football division has negotiated some of the largest contracts in the history of team sports.
- TESTIMONIALS
  
  Our clients will tell you: the passion and energy we provide them and their families will surpass your highest expectations.
BASKETBALL
- OUR TEAM
  
  The Priority Sports team creates opportunities for our athletes on and off the court, and in life beyond basketball.
- NBA DRAFT
  
  No one prepares their clients better for the NBA Draft or takes better care of them once the draft has come and gone.
- CONTRACTS
  
  Our basketball division has negotiated some of the largest contracts in the history of team sports.
- INTERNATIONAL
  
  Our clients have secured some of the best contracts in the international basketball world.
- TESTIMONIALS
  
  The passion and energy we provide our clients and their families will surpass your highest expectations.
NIL
COACHES & BROADCASTERS
MARKETING
- COMMUNITY
  
  Encouraging clients to give back is an integral part of what we do.
- ENDORSEMENTS
  
  Our in-house marketing team will help you create endorsement opportunities.
- PUBLIC RELATIONS
  
  We’ll build your image with the public in a positive way.
- OUR TEAM
  
  As a full-service agency, we pride ourselves on the strength of our marketing department.
SERVICES

Basketball: ContractsPriority Sports Staff2024-09-04T14:33:34-05:00

CONTRACTS

With the NBA salary cap rising to unprecedented heights in recent years, the variance in possible salaries for NBA players is greater than ever. As such, a player’s representation choice is more critical than ever, as proper market analysis and salary cap manipulation can equate to differences of tens of millions of dollars over the course of a given contract and hundreds of millions of dollars over the course of a career.

During the 2021 free agency period alone, Priority Sports negotiated over $650 million in free agent contracts and extensions.

Since 2016, Priority Sports has negotiated approximately $3 BILLION in NBA contracts for our clients.