Project Description


Alex Shaw serves as Marketing Coordinator with a focus on developing brand partnerships to amplify clients’ passions and interests. Her role at Priority is to drive revenue and build brands, for both our collegiate NIL and professional athletes across all sports.

Before coming to Priority Sports, Alex worked in the athletic department at the University of Wisconsin facilitating community relations opportunities for student-athletes. She was an intern with Wasserman, Boardroom as well as Priority Sports working with basketball and football talent at both the collegiate and agency level.

A native of Milwaukee, WI, Alex received a bachelor’s degree from the University of Wisconsin. She currently resides in Lincoln Park.