Priority Football

We create opportunities for our athletes on and off the field, and in life beyond football. Our main objective: to make sure each employee of our company is available 24 hours a day, seven days a week, to care for whatever is important to you.

YEARS OF NFL SUCCESS

Our success is measured in numbers, and they tell our story. From top-tier athletes to game-changing deals, see the impact we’ve made.

BILLIONS IN NFL CONTRACTS

30+
1st rounders

150+ TOP 3 ROUND DRAFT PICKS

30+ YEARS of elite football representation

Priority Sports &

Entertainment

is

a full-service

sports

agency in

Chicago, Los Angeles,

and Atlanta.

Priority Sports has a track record of success when it comes to NFL contract negotiations. Priority prides itself on maintaining a comprehensive understanding of the NFL Collective Bargaining Agreement and the salary cap landscape. This expertise and understanding has enabled us to utilize creative concepts and maximize our clients’ contracts.

Our Football division has negotiated some of the largest contracts in the history of team sports! We have negotiated over $1.5 BILLION in contracts on behalf of our clients. The current NFL Collective Bargaining Agreement and the salary cap system is complicated, yet filled with opportunities that we use to benefit our clients. Priority has a proven track-record within the industry and we are committed to bring our clients continued success and security.

NFL Draft

Priority Sports has an unparalleled track record of navigating clients through the pre-draft process that is second to none. Our experience is bolstered by a diverse skillset and football network among our agents, which leaves no stone unturned and no question unanswered.

We also recognize the importance of providing our clients with the opportunity to improve and/or maintain their draft status. Appropriately, Priority Sports offers our clients the very best in Pre-Draft Training Programs. With over 30 years of experience and proven success, Priority Sports has relationships with the top trainers and training facilities around the country that will help our players prepare for All-Star Games, the NFL Combine and Pre-Draft Workouts.

Priority Sports has the ability to accommodate all of our clients with any training environment they desire, whether it’s intimate and hands-on or group-oriented. Regardless of the environment, all programs focus on fine-tuning and enhancing each athlete’s strength, speed and overall skills.

Along with maximizing draft status through the training programs, we are constantly marketing each client to all 32 teams from the moment a player signs. At Priority Sports, our ultimate goal is to help our clients achieve their ultimate goal.

testimonials

"I chose my agency because of their reputation for integrity, passion for what they do, and the hands-on personal attention I wanted. I’m so glad to have experienced, established agents that I can truly trust working on my behalf."

Cameron Heyward

"As a top-rated player coming out of Michigan, I heard from a ton of agents. I chose Michael and Priority not only because of their experience and great reputation, but because they aligned with my family’s core values. Trust and integrity matter, and I have that in Michael and Priority!"

Mike Sainristil

“I am so grateful for Priority Sports and for everything they’ve done for me. They are experienced and trustworthy, and they’ve worked tirelessly to help me achieve my goals of being a top draft pick coming out and signing a record-breaking contract extension.”

Braden Smith

"Words just can’t describe what Priority Sports means to me. I am so thankful to have them in my life. After a life changing car accident, I didn’t know what my career held as a football player. I put in a ton of work to get back to 100% and compete at a high level again. Coming out of college, I wanted trustworthy agents that matched my passion for my career. Priority Sports has been that and more. I was a top draft pick and one of the top players drafted at my position, and Priority played a huge part in helping me achieve those goals!"

Juice Scruggs

“We just want to extend our sincere gratitude to Priority for embarking on this journey with Femi. We are very grateful for all that you do, from the background scenes of logistics to preparing Femi to reach his full potential, we can't thank you enough for your support and assistance you all have provided. Priority's contribution has been instrumental in this chapter of Femi's success and we are excited to continue on this journey.”

Victoria Gbodi, Mother of Oluwafemi Oladejo

"Thank you to Kenny Zuckerman and Priority Sports for helping Jordan throughout the Draft process. I’m truly grateful – a dream became reality!"

AJ Jefferson, father of Jordan Jefferson

“Priority Team – Thank you all for your belief in Jackson and everything you’ve done for him! We are so grateful to your amazing team and are beyond appreciative of your expertise and care as Jackson navigates this new process! With huge and ongoing thanks!”

Jackson Slater & Family

Cameron Heyward

Mike Sainristil

Braden Smith

Juice Scruggs

Victoria Gbodi, Mother of Oluwafemi Oladejo

AJ Jefferson, father of Jordan Jefferson

Jackson Slater & Family

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Marketing & Endorsements

With Priority Sports, your marketing and branding will be managed by a dedicated 12-person team of top industry professionals focused on maximizing your revenue and building a lasting, professional brand beyond football.

As a client, you'll gain direct access to major brands — backed by 30+ years of experience and strong relationships across the NFL, NBA, NHL, MLB, NCAA, and more. Our team works to align every opportunity with your personal brand and goals, starting with a custom marketing survey.

We’ve represented players on every NFL team and maintain direct connections with top sponsors in each market. We also explore local opportunities in your hometown, college town, and team city to help grow your presence and community impact.

Public Relations & Social Media

Social Media and Public Relations are the building blocks of developing your brand. Our strategy will be to not only position you as one of the most exciting young players in the NFL, but also to create a positive affinity for your audience.

We understand football is what you do, but it is not who you are. We understand your interests and then capitalize on these passion points to bring you opportunities that you are truly excited about.

Community Involvement

Our clients are on the biggest and brightest stages in the world. We understand how important it is to use that platform and give back to others. It excites us to be able to deliver our clients visions within local communities using related endeavors to give back. From planning community outreach projects to organizing events, we are very proud of what we’ve helped our clients accomplish.

Beyond Football

Our commitment to the success of our clients extends far beyond the football field and the conclusion of their playing careers.Our representation model prepares our clients for their transition from the game. We do not wait until after football to begin post-career planning.

We are intentional about strategizing career opportunities early in our clients’ careers.The Priority Sports Coaching and Broadcasters Division has overseen the transition of many of its clients from successful playing careers to successful, enduring, and fulfilling post-career endeavors in football.

Examples: Kurt Warner, Mike Kafka, Cato June

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