Our Team


Rick Smith

Rick Smith

As a partner, Rick Smith has played an integral role in the development of Priority Sports & Entertainment. In serving as President of the agency’s Coaches, Front Office and Broadcasters division, he represents clients at both the collegiate and professional ranks of basketball and football, as well as manages the agency’s broadcasting operations. An expert in contract negotiations and career management, Rick brings a unique analytical perspective to all areas of client representation. After graduating from the University of Illinois with a Bachelor’s Degree in Economics, Rick received his Law Degree from Northwestern University. He and his wife Julie reside in Highland Park, Illinois, with their two children, Emily and Jared.

Latest Tweet (@ricksmith1956):

Ronnie Sanders

Ronnie Sanders

Ronnie joined the Coaches, Front Office and Broadcasters division at Priority Sports in April 2015 and works directly with Rick Smith and Dan Eveloff in representing both collegiate and professional coaches. Ronnie spent over a decade working with some of the biggest names in football at Auburn, LSU, Florida and Southern Miss before building a successful sports publishing business. He earned a Bachelor’s Degree in Political Science from Auburn University. A native of Fort Payne, Alabama, he and his wife Becky reside in Celebration, Florida with their three children, Alexandra, Chase and Riley.

Dan Eveloff

Dan Eveloff

Dan joined Priority Sports in August 2015 as Director of the Coaches, Front Office and Broadcasters division, working directly with Rick Smith, Ronnie Sanders and the division’s clients in representing both collegiate and professional football and basketball coaches. As both an attorney and a CPA, Dan utilizes his legal and business acumen to negotiate contracts, identify opportunities for career advancement, and manage day-to-day operations. Additionally, Dan coordinates with television, radio and other network executives to help the agency’s clients further their post-retirement broadcasting and entertainment careers.  A native of Kansas City, Dan earned a Bachelor’s and Master’s Degree in Accounting from the University of Kansas. After spending three years as a CPA at Deloitte, Dan earned his law degree from Northwestern University as was admitted to the Illinois State Bar. He currently resides in downtown Chicago.