Coaches, Broadcasters, and Front Office Division

"Priority has been my family for over 25 years now. They have always guided me towards what is best for myself and my family, and I would not be where I am today without their support."

"Rick Smith and Priority Sports: Thank you for making this transition seamless for me. Things happened fast once the season ended, and you were able to provide all of the necessary information to make an informed decision."

"I’m grateful to Rick Smith and his team at Priority for all of their contributions throughout my coaching career. Their preparation and guidance has been instrumental in every step of my career.”

"Everyone at Priority did a great job of helping me make the transition from being an NBA player, educating me about the transition, and helping prepare me for the transition. Thirty years in the industry is very special and Priority is second to none."

"Working with the Priority Sports team has been huge for me in the progression and maximization of my career as an athletic director. I feel it is more important than ever for an AD to have a person and team behind them for counsel, contracts, and support in the ver-evolving collegiate landscape. Priority Sports has been an enormous resource for my family and me in each chapter of my administrative career."

“Matt Baldwin and his team at Priority Sports have been invaluable in my career as a professional coach. With his expert guidance, legal background, connections and experience, I feel confident knowing I have Matt and his team to help me navigate the new era of college football and everything it entails. Having an agent you can fully trust and depend on is critical in this role and Matt is all of that.”

“Having been on both sides of the negotiating table, I truly appreciate the services that Matt (Baldwin) and Priority Sports have given me over the years. I've been a client for nearly 10 years and could not imagine being in the Chair without them along my side. The total services approach has helped me immensely and in all facets of the job that continues to evolve over time. I would strongly encourage every AD and all who aspire to the position to seek a full services client relationship with Priority Sports."